Global Spending on K-12 Digital Instruction and Assessment to Double Over Next 4 Years, Analysis Predicts – Market Brief – Education Week

Global demand for K-12 digital instruction and assessment will more than double by 2025, as schools’ reliance on digital learning continues to grow.
That’s according to a new analysis released this week by global education research and intelligence company HolonIQ.
Amid the spike in remote learning in 2020, schools’ and governments’ spending on ed tech worldwide rose to a total of $19.4 billion last year, up 21 percent from 2019, according to HolonIQ.
Global spending on digital content and assessment is expected to surge to $42.5 billion in 2025, steadily rising from a baseline projection of $22.7 billion in 2021 at a compound annual growth rate of 17 percent year-over-year.
The analysis does not include what are typically some of the biggest areas of ed-tech spending by school system, such as devices and data platforms, and focuses more on instructional resources. 
Five major factors will drive this growth, according to the study:
For purposes of the analysis, HolonIQ broadly defined digital instruction and assessment as digital platforms and content geared toward core and supplemental learning, including curriculum, courseware, formative testing and assessment, digital supplements, video, and interactive assets.
The report excluded student information systems, learning management systems, hardware, and physical classroom technology.
In developing its revenue estimates, HolonIQ indexes thousands of public market sizing estimates for global industries and education subsectors, HolonIQ co-CEO Patrick Brothers wrote in a blog post.
In addition, HolonIQ uses machine learning to estimate revenue of companies in each market based on several variables, including country headquarters; number and growth of employees; known revenue trends based on public disclosures, web traffic, and hiring; and, web technology spend.
“Once considered ‘nice to have’, digital educational content and instructional materials are rapidly becoming a foundation for learning in K-12 settings and working their way deep into federal, state and district budgets around the world,” the report says.
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Image by Getty
See also:
K-12 Intel for Business Leaders
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