USC Athletics Vision, Mission Statement & Guiding Principles – University of Southern California Official Athletic Site

VISION, MISSION STATEMENT & GUIDING PRINCIPLES

VISION

The most student-athlete centered program in the country

MISSION STATEMENT

In alignment with the mission and purpose of the university, USC Athletics is selflessly committed to serving and empowering our student-athletes by providing the support, resources, and environment for our students to:

  • Pursue a world-class education
     
  • Engage in a meaningful and fulfilling college experience
     
  • Transform into the best versions of themselves
     
  • Compete for championships
     
  • Prepare to thrive after USC

GUIDING PRINCIPLES – “CRIATE”

Guiding principles serve as guard rails that keep us focused on and in alignment with our vision and mission. Let’s not talk about culture, let’s criate it.

C COMMUNICATION: We communicate in a clear, honest, timely and accessible manner and provide opportunities for safe, respectful dialogue and interaction
R RESPECT: We unconditionally and consistently treat others the way we want to be treated
I INTEGRITY: We align our words, decisions, and actions with our values and ethical principles
A ACCOUNTABILITY: We set clear expectations and take responsibility for our decisions, outcomes and consequences
T TRUST: We are honest in our interactions and dependable in our behaviors
E EQUITY, DIVERSITY & INCLUSION: We are committed to respect, equity and the inclusion of diverse ideas, experiences, identities, abilities, and voices at the personal, team and institutional level

VISION

The most student-athlete centered program in the country
In alignment with the mission and purpose of the university, USC Athletics is selflessly committed to serving and empowering our student-athletes by providing the support, resources, and environment for our students to:
Guiding principles serve as guard rails that keep us focused on and in alignment with our vision and mission. Let’s not talk about culture, let’s criate it.
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