To get a roundup of TechCrunch’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here.
Hello and welcome to Daily Crunch for November 4, 2021! We have loads to get to, but don’t space out on checking out the agenda for our upcoming TC Sessions: Space event. It’s going to be, ahem, out of this world. — Alex
Announcing the agenda for TechCrunch Sessions: Space 2021
Before we dive into startup news, our own Anna Heim has a great dive into the current SaaS versus on-demand pricing debate that I wholeheartedly recommend.
Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Usage-based pricing has gone mainstream.
Last year, 34% of survey respondents said they were using a flexible pricing model. This year, that figure rose to 45%.
“When AI can automate tasks, the more successful the solution is, the fewer people need to be logging in,” said OpenView operating partner Kyle Poyar.
“Seats are just an outdated way of charging and don’t allow a company to communicate value or invest in features that would add more value.”
Why more SaaS companies are shifting to usage-based pricing
(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
To kick off our Big Tech conversation today, our own Ryan Lawler covered Blend’s expansion from the mortgage market into a broader fintech suite. Take a peek.
Image Credits: SEAN GLADWELL / Getty Images
Are you a marketer that’s interested in being included in an upcoming TechCrunch+ article targeted at readers who run early-stage startups (most of which are still at the pre-revenue stage)?
If so, send your answer to the question “If you only had a $25,000 marketing budget for Q1 2022, how would you spend it?” to [email protected]. Responses should be between 250-500 words and may be edited for length and clarity.