Ignite ICT Summit: Audra Dinell's keys to helping women build a new vision for life – Wichita Business Journal – Wichita Business Journal

Audra Dinell was one of many in early 2020 forced to rethink her vision for life.
When the Covid-19 pandemic hit, Dinell says her husband’s tourism company was gutted.
“That gave us room for some reflection,” she said Nov. 4 to a crowd of attendees at the Wichita Business Journal’s Ignite ICT Women’s Conference.
Living in Hawaii at the time, they sold their cars and furniture and booked a one-way flight back to Wichita.
And so Dinell thought up a new vision — a membership community for women professionals that she launched in August 2020 called The Thread: A Women’s Leadership Collective.
“Vision is the ability to think about or plan for the future with imagination or wisdom,” she said. “This is fun work.”
Dinell said there are often many things holding women back from implementing their visions for the future. Being unclear what their first steps should be. A fear of imperfection. Distractions.
“I think there’s a lot of good and shiny things out there in the world and a lot of things that we can get involved in, and when we’re not on vision for our life it’s so easy to say yes,” she said. “I mean, we are gender of yes-sayers. And that’s a great thing until we’re using all the good stuff as a distraction.”
Accept your pace of life and learn to let go of things, Dinell recommended to the audience.
“As women we hold onto so much,” she said. “What can we let go of? We do not have to be all the things to all the people.”
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