BentoBox Releases 2021 Restaurant Trend Report With Insights – MarTech Series

BentoBox, a website, e-commerce, and marketing platform for over 7,500 restaurant brands worldwide, released its 2021 Restaurant Trend Report, a data-forward look at what trends are influencing the future of restaurants. Amidst supply chain disruptions, the COVID-19 Delta variant, and unprecedented worker shortages slowing recovery, the Restaurant Trend Report breaks down how the industry evolved in the past year, and what’s next for 2022.
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Here are this year’s leading trends:
1. Rising Operating Costs Force Restaurants to Find New Efficiencies. In the face of an up-and-down recovery effort, restaurants had to pivot to stay profitable with menu streamlining, price increases, and COVID surcharges.
2. “New Normal” Emerges as Offices Reopen and Restaurants See Lunch Revenues Return. As many returned to work in offices, the office lunch made a significant comeback in 2021.
3. Restaurant Technology (Slowly) Becomes Less Fragmented. Restaurants are increasingly looking for the right combination of technology to become leaner, faster, and more profitable.
4. Restaurants Take Ownership of Online Guest Relationships, Drive Higher-Margin Revenue. For years, third-party marketplaces dominated the digital dining landscape, but restaurants have started fighting back to own their presence, profits, and relationships.
5. Online Ordering Trends Reflect a Changing Landscape.

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