The leaders of the industry and their executive teams face an important 12 months ahead.
They are charged with ensuring their brands can take advantage of a wholesale recovery of the travel, tourism and hospitality sector, as and when it emerges at scale, as well as think about what their companies could become in the future.
The industry is at an important moment in its history as it unravels itself from a devastating two years since the onset of the COVID-19 global pandemic.
But also the sector has some big decisions to make, either collectively or as individual companies, with issues around climate change not going away any time soon and huge advances in technology (AI, machine learning, personalization, blockchain, etc.) that will either be used as part of the technical evolution of the industry or shunned.
The smart leaders of 2022 will be acknowledging both to varying degrees, knowing that climate change is the biggest crisis of our time (yes, bigger than the coronavirus) and must be addressed head-on, while having enough awareness that new technologies must always be considered and eventually utilized.
There are far too many companies and executives over the decades who have failed to understand that progress is not something to be avoided but embraced.
As part of our December theme month (2021 And Beyond), we take a look at the movers and shakers in the industry who may catch your eye in 2022.
Amanda Woo (CEO at AirAsia SuperApp)
Ariel Cohen (CEO at TripActions)
Caryn Seidman-Becker (CEO at Clear)
Francis Davidson (CEO at Sonder)
Fred Lalonde (CEO at Hopper)
Greg DeShields (executive director at Tourism Diversity Matters)
Jamie Cohen (CFO at Vacasa)
Jeremy Sampson (CEO at The Travel Foundation)
Julia Simpson (president and CEO at WTTC)
Markus Vilig (CEO at Bolt)
Michelle McKinney Frymire (CEO at CWT)
Nick Price (travel group chair at the Decentralized Identity Foundation)
Paul Abbott (CEO at American Express Global Business Travel)
Rami Zeidan (CEO at Life House)
Rathi Murthy (chief technology officer at Expedia Group)
Willie Walsh (director general at IATA)
The incoming CEO at Tripadvisor
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