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Veoneer Will Showcase 'Automotive Safety Technology' Vision Virtually at CES – AftermarketNews.com (AMN)

November AMN
October 2021
September 2021
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Under the theme ‘Fit-to-Drive,’ attendees will get a first-hand virtual experience of cutting-edge technologies, says the company.
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The automotive technology company Veoneer, Inc. announced it will showcase cutting-edge innovations and outline its vision for boosting road safety at CES 2022 on Jan. 5-8, virtually. As health and safety is Veoneer’s first priority, the current uncertainty regarding the development of the COVID-19 situation made Veoneer and Arriver opt for a virtual only participation, the company says.
Veoneer’s theme for CES 2022 is “Fit-to-Drive,” an approach to automotive safety technology system design and connectivity that delivers the best real-time solutions to the imperfect road situations that will present themselves for the foreseeable future. Ensuring that every vehicle and driver is “Fit to Drive” at any given moment relies on collaborative driving and the interaction between driver and tech as much as on the function and veracity of sensors or intelligent technologies alone. 
The booth Veoneer planned for the CES in-person event has been mirrored as a digital showroom, where attendees will get first-hand virtual experience with cutting-edge technologies, such as Thermal Sensing, LiDAR in partnership with Baraja, Driver Monitoring System in partnership with Seeing Machines, the research project Smart-RCS, and the 5th generation vision solution through the Arriver™ software on the Snapdragon Ride™  Platform, a scalable portfolio of System on a Chip (SoC) and Accelerators for advanced driver assistance systems (ADAS) and autonomous driving (AD), a product of Qualcomm Technologies, Inc.
Visitors will get a chance to experience virtual product demonstrations, meet with product experts and listen in on a Research Tech Talk among other highlights:               
In 2019, Veoneer demonstrated its research platform Learning Intelligent Vehicle (LIV), a driving system where drivers’ skills are augmented with machine intelligence for ADAS. 
“At the time, the industry was focused on self-driving technologies, and some were skeptical of our demonstrations. But the reality of autonomous driving development is that such collaboration between drivers, their vehicles and surrounding environments offers the best opportunities to maximizing road safety over the next decade and beyond,” said Jan Carlson, chairman, president and CEO, Veoneer. “Our vision remains consistent: We are committed to developing the technology and systems solutions to save lives, provide greater transportation efficiencies, reduce pollution, and improve the time we spend traveling.”
Veoneer’s Virtual Showroom can be joined at https://showroom.veoneer.com/ and through the CES digital platform at digital.ces.tech.
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