Marketer's vision leads to first NIL Summit at College Football HOF – Sports Business Journal

Student Athlete NIL co-Founder & CEO Jason Belzer said that he “has envisioned a conference for college athletes to share ideas and have conversations about the future of college athletics,” according to Ken Sugiura of the ATLANTA JOURNAL-CONSTITUTION. Belzer, whose agency “connects college athletes and brands for NIL deals,” is “planning a conference for that purpose” to be held in June at the College Football HOF. It is Belzer’s hope that the event “can be an opportunity for growth and networking.” The three-day summit (June 13-15) has “multiple tracks for participants to follow,” including social-media marketing, brand management, entrepreneurship, influencer marketing and career development. Belzer has lined up representatives from Facebook, Instagram and Wasserman, as well as pro athletes, to “share their insights on brand building, influencing, partnering with companies.” Any college “can send up to 10 athletes” to the event, which “carries a $500 registration fee.” NCAA rules permit schools to “cover the costs of attending.” The event also “will invite a group of athletes” from HBCUs to “attend at no cost.” The title sponsor for the conference is Inflcr. While there have been “lucrative deals for many athletes,” Inflcr CEO Jim Cavale “sees a learning opportunity for athletes” at the end of the first year of NIL. He recalled how perhaps hundreds of college athletes “posted social-media messages that declared themselves open for NIL business but were barely distinguishable from one to the next” (ATLANTA JOURNAL-CONSTITUTION, 1/26).
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