Data Matters Privacy Blog 5 Key European Data Protection Trends for 2022 – Data Matters Privacy Blog – Sidley Austin LLP

It seems there will be a packed agenda for EU and UK data protection this coming year. We set out below the 5 hot topics to watch in 2022 including expected legislative reforms, the most interesting cases to follow, and areas which are expected to continue to receive regulatory attention.
ePrivacy, platform regulation and advertising technology or “AdTech” regulation will also be a focus for the EU this year with a package of reforms expected—including final agreement on the proposed ePrivacy Regulation. Companies will need to be sensitive to changing expectations in this regard and may need to explore new dynamic means of seeking consent and providing notice to individuals to ensure data is handled in a compliant way.
The EU also continues to grapple with cookie compliance.  On 19 January 2022, the EDPB adopted a letter calling for a consistent interpretation of cookie consent. To aid this, the EDPB has set up a taskforce on cookie banners to coordinate a response to complaints regarding cookie banner compliance and adopt further guidelines on consent. Expect further enforcement action regarding cookie compliance from DPAs in 2022.
The above key points give a flavour of where developments, debates and trade-offs are likely to occur, especially regarding how to balance data privacy against innovation. One thing is clear: from a data protection perspective, 2022 is likely to be a dynamic year for businesses, legislators and regulators alike.
Kwaku A. Akowuah
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Sheila A.G. Armbrust
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Colleen Theresa Brown
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John M. Casanova
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Thomas D. Cunningham
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Tomoki Ishiara
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Amy P. Lally
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Linh Lieu
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William RM Long
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Joan M. Loughnane
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Geeta Malhotra
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Clayton G. Northouse
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Sujit M. Raman
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Alan Charles Raul
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Yuet Ming Tham
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John K. Van De Weert
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