Generational Group adds technology consulting firm Precocity to suite of services through recent acquisition – Dallas Business Journal – Dallas Business Journal

Local investment bank and advisory services firm Generational Group is adding technology consulting to its suite of services through a recent acquisition of local company Precocity, the latest step of a years-long effort to broaden offerings.
President and CEO Ryan Binkley said the Richardson-based firm’s acquisition expands its services to consult client companies through their technology initiatives. He added he expects the technology consulting service to eventually become one of the company’s largest, if not the largest, divisions.
“As we thought about one of the greatest needs that clients have, that’s technology,” Binkley said. “The ability to take ideas that they have, and try and figure out, “How they are going to interface with their customers better? Take their clients through a more fluid digital experience? How can software and cloud engineering data be used to help enhance that customer experience for them?'”
Precocity focuses on software and data engineering, artificial intelligence and machine learning, web and mobile development and UX research and design. Binkley said the addition  is part of Generational’s efforts to become a global consulting firm, and he said he thinks the growth potential of the service is “unlimited.” 
He added internally, Generational was spending 8-to-10-fold more on technology consulting than other areas. 
“We’re just like everybody else. People have to have the best technology available,” Binkley said. “It’s something that’s not an option anymore, and so we want to be able to meet the needs of our clients. We know that they need it more than ever to grow and stay competitive in today’s marketplace.”
Generational has expanded its practice from lower-middle-market mergers and acquisitions to advisory services across life cycles, adding consulting and wealth management over the last few years to meet clients’ needs. M&A services currently make up the bulk of Generational’s business, but the firm focused on expanding its newer offerings. 
Binkley said Generational’s consulting service is currently about a $10-million revenue business, but he expects it to grow by about 20% to 30% per year.
“With the advent of our growth consulting, we want to help business owners achieve success, whatever that looks like,” Binkley said in November. “So, if people aren’t selling their business, they’re going to be wanting to grow their business.”
Generational will also add space to its headquarters, Binkley said, to accommodate the new line of business. Precocity’s executive staff and the team will stay on through the acquisition, finalized on Feb. 1. Precocity has about 30 employees in Dallas and dozens of other contractors across the country. Binkley added he’s hoping to add engineers and developers and thinks recruiting will be a challenge due to industry-wide hiring problems.
Generational, which employs about 250 folks across 16 cities through its line of businesses, brings in close to $100 million in revenue, Binkley said.
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