Global $500+ Billion Augmented and Mixed Reality Markets, 2022-2027 by Technology, Infrastructure, Devices, Solutions, Apps and Services – ResearchAndMarkets.com – Yahoo Finance

DUBLIN, February 08, 2022–(BUSINESS WIRE)–The "Augmented and Mixed Reality Market by Technology, Infrastructure, Devices, Solutions, Apps and Services in Industry Verticals 2022 – 2027" report has been added to ResearchAndMarkets.com's offering.
This mixed reality market report assesses AR, MR, and other immersive technology components, the AR/MR ecosystem, and competitive landscape.
The report evaluates market opportunities for hardware, software, and services. Analysis takes into consideration market drivers and constraints such as potential regulatory implications. The report provides detailed qualitative and quantitative analysis including forecasts for AR/MR by major hardware components, software, services, semiconductor components, and more.
Assisted or augmented reality (AR) represents a live (direct or indirect) view of a physical, real-world environment in which certain elements are augmented by computer-generated sensory input. In addition to a visual overlay, AR may also provide audio and tactile inputs to the user, and rely upon presence and positioning technologies to present location-specific sensory inputs and information to the user. In this manner, AR is part of the Mixed Reality market and represents a blending of information technology and media within a real-world environment for the benefit of the consumer, business, and industrial users.
The term mixed reality (MR) pertains to a form of hybrid reality in which physical and digital objects co-exist and interact in real-time. With MR, either virtual objects are digitally mixed into reality or real-world objects are merged into virtual worlds. The latter case is sometimes referred to as augmented virtuality (AV), and is one step closer to virtual reality (VR), as real-world objects in a virtual world take on a sense of permanency with real objects, appearing to actually exist within the virtual world.
Adding to this sense of permanency, real-world objects in a virtual world may be digitally controlled. Conversely, MR may also support the manipulation of virtual objects permanently placed in the real-world. In either scenario, MR will be an important aspect of teleoperation and telerobotics.
The primary goal of AR is to enrich the user's perception of the real-world, providing information and insights that otherwise would not be obtainable. AR use cases have grown substantially across many industry verticals within the last two years, providing significant market momentum, and indicating great promise to transform communications, content, and commerce across a wide range of sectors. The goals of MR are broad, yet directionally focused on a true merging of real and virtual worlds, which the publisher believes will be a major catalyst for wide-spread acceptance and usage of VR across all major industry sectors.
The growing demand of the augmented reality market in the entertainment, retail, and defense sector is encouraging manufacturers to expand their business. Both traditional advertisers and digital media companies need to get ready for increased altered reality. Advertisers are looking at using augmented reality as part of a marketing drive in order to attract new customers as well as retentive existing ones.
The AR smart glasses market is picking up pace as it inches away from being a niche product to becoming an industrial and enterprise problem solver. Mass consumer adoption is elusive, if not years away, but the market is building its ecosystem, refining hardware, and taking a more realistic approach for the long-run ramp-up of smart AR glasses.
Select Report Findings:
Hardware is the largest market segment with HUD the largest component
The overall market is anticipated to grow at a CAGR of 62.7% and reach $502 billion
Consumer electronics is the largest industry vertical whereas the military segment is expected to have the highest growth potential
Latin America is expected to have the highest growth with a CAGR of 69.0%. Brazil and Argentina are the major countries within the region
China, India, and Japan are leading countries in Asia Pac while South Africa, UAE, and South Africa are the major countries in the MEA region
North America is the largest region, followed by Europe. USA is the largest country in North America, while Germany, France, UK are in Europe
Market Dynamics
Market Drivers
Increasing Demand of AR Devices in Healthcare
Growing Demand of AR Devices in Retail & E-Commerce
Increasing Application of AR in the Gaming Industry
Challenges
High Set-up Cost
Reconfiguration of Applications for Various Platforms
Limited Content
Augmented Reality Ecosystem
AR Hardware vs. Software
Mobile AR vs. Dedicated Hardware
Marker Based Reality vs. Marker Less Reality
Mixed Reality and Reconfigurable Workforce
AR Application Landscape
Regulatory Landscape
Competitive Landscape
Augmented and Mixed Reality Market Drivers and Opportunities
Consumer Awareness and Acceptance
Compelling Applications
Business-to-Business Apps and Services
Teleoperation and Tele-robotics
Conclusions and Recommendations
Advertisers and Media Companies
Artificial Intelligence Providers
Automotive Companies
Broadband Infrastructure Providers
Communication Service Providers
Computing Companies
Data Analytics Providers
Equipment Providers
IoT Suppliers and Service Providers
Semiconductor Companies
Smart City Systems Integrators
Social Media Companies
Software Developers
Company Analysis
Apple Inc.
Atheer Inc.
Blippar
Catchoom Technologies
EON Reality Inc.
Facebook Corporation
Google Inc.
HTC Corporation
Infinity Augmented Reality Inc.
Inglobe Technologies
Intel Corporation
Magic Leap
Marxent Labs LLC
Meta Company
Microsoft Corporation
Niantic Inc.
Osterhout Design Group
Prologue Immersive
PTC Corporation
Qualcomm Inc.
Recon Instruments
Samsung Electronics Co. Ltd.
ScopeAR
Seiko Epson Corp.
Sony Corporation
Ubimax GmbH
Upskill
Wikitude GmbH
Zugara Inc.
For more information about this report visit https://www.researchandmarkets.com/r/c6vk5e
View source version on businesswire.com: https://www.businesswire.com/news/home/20220208005769/en/
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