Create a Company Culture that Promotes… – ARC

The comprehensive platform you need to deliver exceptional digital experiences
A wide range of testing solutions to cover all aspects of digital quality
Deep domain experience and expertise in the industries and use cases you need
The world's largest community of digital experts – vetted, trained, fast, available
We partner with the world's leading systems integrators to serve our joint customers
Applause invented the crowdtesting category in 2007, and we have been the driving force in testing and digital quality innovation ever since.
Learn more about Applause's history, our mission and leadership
Find out where our teams are located around the globe
Review our open positions and learn more about life at Applause
Enabling digital quality and product excellence as the pioneer of crowdtesting
Next-gen testing concepts brought to life by our innovation engine, Applause Labs
Get the facts about crowdsourced software testing. In this guide, you'll learn how leading brands across industries deliver better quality releases, at speed and scale.
Read the latest industry news on remote testing and digital quality
Read and view our resources for the latest testing best practices
We help brands just like you launch uncommonly great digital assets with confidence
Register today for our upcoming webinars on digital quality
See our latest sessions focused on digital products and technology
Check out the latest press mentions and articles from Applause
This guide introduces shift-left testing and its benefits. Learn to increase your SDLC velocity and minimize bugs at release by shifting testing left.
While crowdtesting is not a new testing concept, it is top of mind for companies interested in developing quality digital assets. According to a Gartner® “Market Guide for Application Testing Services” report, published in January 2022, “The importance of crowdtesting grew during the pandemic as clients looked to diversify their services delivery. This will continue to be a relevant option for many clients looking for flexibility, speed and user experience, among other benefits.”¹ Applause was named as a Representative Vendor in the “Pure-Play Crowdtesting Services Providers” category in the same report.
As a pioneer and leader in crowdtesting since 2007, Applause has partnered with some of the most notable digital innovators in the world to provide actionable, real-world insights that help them build better software, faster.
From years of experience, we know that crowd-based testing introduces a human element that helps uncover issues that lab-based or structured test cases can miss. This is crucial to helping better understand how real users interact with an app or digital asset, and to ensure the best user experiences.
Inherently, crowdtesting surpasses more traditional testing methods – like lab-grown and offshoring – in several essential ways:
Provides access to a customized community of skilled testers. A specialized community based on industry or use case, can test and assess digital experiences from the perspective of a brand’s targeted customers.
Improves digital performance. Authentic feedback from users in real-world settings helps teams to improve app performance and ensure that the asset will work the way customers expect it to.
Enables diverse insights. Testing with a large, diverse group can represent a nearly limitless variety of demographic and psychographic characteristics – including countries of origin or residence, ages, abilities, genders, cultures, languages, and socioeconomic statuses, plus a variety of devices and operating systems. Lab-based testing can be very limited in this way.
Brings faster go-to-market times with fewer bugs. Through rapid testing and feedback, QA teams can be more efficient and speed the pace of development, achieving faster release times with higher-quality digital assets.
Reduces costs and streamlines testing efforts. Sourcing distributed teams provides test coverage quickly and efficiently without adding unnecessary overhead spending.
With all the potential benefits crowdtesting brings to companies who recognize the ever-expanding need to provide their customers with excellent digital experiences, it’s no wonder that experts are identifying crowdtesting as an important key market trend in 2022.
Watch how Applause helped Dow Jones uncover critical bugs across more than 750 device combinations and 70 countries.
[1] Gartner, “Market Guide for Application Testing Services,” Jaideep Thyagarajan, Susanne Matson, Gunjan Gupta, Brett Sparks, Akshit Malik, January 31, 2022.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

source